Facebook plans to offer targeted advertising
LONDON - Facebook is to launch an advertising system that will allow marketers to target users with ads based on the large amounts of information people freely provide about themselves on the site.
View ArticleFacebook hands over profiles to search engines
LONDON - Facebook is making its member profiles available to search engines so that non-members can find out who has a profile on the site, in a move that is expected to inflame privacy concerns.
View ArticleGoogle goes green with carbon footprint project
LONDON - Google is throwing its weight behind the UK's growing interest in green matters with the launch of a new web-based project that enables people to calculate their own carbon footprint and find...
View ArticleFacebook gives advertisers own profiles with new ad system
LONDON - Facebook has launched an ad system that enables advertisers, including Coca-Cola and The New York Times, to set up their own profile page as well as place ads into users' news feeds.
View ArticleFacebook launches ambitious ad scheme
LONDON - Facebook has launched its new ad system, enabling advertisers to set up their own profile page as well as place ads into users' news feeds
View ArticleMedia Perspective: Brands must cede control to lever the internet's potential
It makes for a very good headline: "Vodafone pulls advertising from Facebook." The publications carrying the story will be chuffed to report on an interesting tale - one of the world's biggest...
View ArticleCampaign Media Awards 2007: Media Achiever of the Year - Mark Zuckerberg
This time last year, probably a handful of Campaign's readers had ever been on a social networking website known as Facebook, which was primarily inhabited by college students and lecturers.
View ArticleThe Revolution Usability Report: Creativity - Looks aren'teverything
It's the perennial problem - the balancing act between creativity and effectiveness. So what's it to be, asks Adam Woods.
View ArticleMediaedge:cia goes digital with sports
LONDON - Mediaedge:cia has launched its first digital campaign for swimwear brand Speedo to promote its beach sports lifestyle range.
View ArticleAll About... Facebook
Forget the numbers. For some idea of Facebook’s popularity, just ask for a show of hands in the office: who’s a Facebooker?
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